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Vasudeva Archive 2006 11 17 4 Second Rule for Websites
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4 Second Rule for Websites

| Posted by Tejvan Pettinger | Permanent Link | General
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Users abandon sites that take longer than 4 seconds to load

Shoppers are likely to abandon a website if it takes longer than four seconds to load, a survey suggests.

The research by Akamai revealed users' dwindling patience with websites that take time to show up.

It found 75% of the 1,058 people asked would not return to websites that took longer than four seconds to load.

More at BBC

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