SEO Class Instruction Syllabus

I've been working on something similar so here's a bit of what I've come up with thus far. One of the most important things is to break things up into manageable chunks that someone can understand and retain without becoming too overwhelmed. Most SEO's MUST be informational sponges, but it takes a while to increase the capacity of the "sponge":)

Prerequisites:
Background in HTML, willingness to learn, a bit of webdesign, and preferably some CSS and some business sense.

SEO 101

Background

• SEO History

• SEO Terminology

• Search Engine Theme Pyramids

• Search Engine Relationships Chart

Strategy

• Brett's updated 26 steps to 15k a day

• Business Plans

SEO Variables
Titles, H# tags, Proximity, etc.

• 100 SEO Variables
  
• CSS and SEO

Linking

• Link Development Basics

• Advanced Link Strategy Tutorial

• Purchasing/ Soliciting High PR Links

SEO 201

SEO Guides

• Compleat Guide to SEO/ SEM Part 1

• Compleat Guide to SEO/ SEM Part 2

Conversion

• 20 Tips to Minimize Shopping Cart Abandonment

• Effective Title Writing

• Doubling Your Conversion Rate

• Increasing Conversion Rates Part 1

• Increasing Conversion Rates Part 2

Keyword Research and Tools

• Keyword Creativity
  
• SEO/ SEM Management Tools - Spring 2003

Many of the tools I can't list here due to TOS, but you know what they are, what you use, and which ones you want to offer to give away;)

PPC Topics

• Adwords Forum Library
  
• Negative Keywords

Tracking and Logging

• Tracking and Logging Forum Library

SEO 301
SEO Services Sales Techniques
Describe the process of attracting new clients to the "end of a relationship and every step in between. Making clients feel comfortable, customer service, etc. etc.

Algorithms

• Google Ranking Parameters

• The Anatomy of a Large-Scale Hypertextual Web Search Engine

• CIRCA Technology & CIRCA Whitepaper available on G Watch website.

• Hilltop Algorithm - Latent Semantic Indexing

SEO Research Project
Read an 1 hr. per day 5 days a week for a year at WW

SEO Masters
An hour per day at the rest of the Industry Sites. Entering into the affliate arena (ABW) and becoming independantly employed with a comfortable income.
Secrets of Affiliates Programs

SEO Doctorate
I'm not even close to smart enough to write this, so feel free to make suggestions;)